Most content-creating teachers just want to “do their thing” – i.e. (Related: Take a peek at what I’m doing with teachers who are building side income streams in my Evolution-level membership tier which just launched.)īut - not everyone has the time, or inclination, to learn the strategies of online marketing. In fact, it formed the basis of a number of modules in my MusicTeacherStartup Course. This challenge is one of the biggest facing anyone trying to build an online income stream. You need to create fantastic content across a number of channels including video, social and a blog (like this), give things away in return for email addresses (what’s called lead magnets), and then build an email list that you can notify when you’ve got a product or service to sell. Online Marketing for Music Teachers with the Marketplaceīuilding an audience that might like your product or service can take years. Designed and produced physical productsīut the biggest challenge for any teacher creating resources like these and hoping to sell them to other teachers has always been: marketing.Helping Content CreatorsĪnother trend I’ve observed over the last ten years of working in online music education is that more and more teachers are creating content. I don’t think there’s ever been such an exciting time in music education.īut while there is a massive amount of information available to music teachers around the world, if you’re creating things to share with others, getting found can be truly tough. They’ve refreshed their teaching, tried new things and used new resources and books with excitement. The thing I’ve learnt over the last five years is that music teachers have increasingly opened their doors and welcomed both feedback and new ideas. ![]() (And if you’re a content creator, even harder to be seen.) In fact, there is now so much great content out there, it’s hard to find what you’re looking for. Paul Myatt leads an interactive seminar at Piano Pivot Live conference. The long-closed classroom doors are swinging open, and teachers are sharing more than ever before. Why was I recording and sharing all these videos that they could use? And why would I record and share videos of my own teaching? Just ten years ago, people used to ask my why on earth I was giving away all my teaching ideas for free. Related: Listen to our podcast introducing the TopMusicMarketplace Goodby to the closed-door music teacher Then you’ve got wonderful creators like Joy Morin, Jennifer Foxx, Marie Lee, Susan Paradis and many others sharing resources, running online and in-person events and generally helping teachers be amazing. Similarly with Julie Knerr and Katie Fisher – the developers of the Piano Safari method, now firmly established in its own right. There’s Daniel McFarlane of SuperSonics Piano who was barely getting started when we connected around 2012 and is now an established self-publishing composer. There was Mayron Cole, who created a huge beginner group method and, soon after our podcast, decided to retire and give all away for free! ![]() There was Tracy Selle and Sara Campbell who joined forces and created UpBeat Piano Teachers, put together webinars and interviews and sold them as packs on various topics. ![]() I’ve always been blown away by the readiness of teachers to freely share their material and ideas. Many of these inspired teachers have also wanted to share their ideas with other music teachers by creating products, services, coaching, courses – you name it, music teachers have created it. Why build a marketplace?ĭuring 200 episodes of my TopCast Music Teachers’ Podcast, which started back in 2015, and participation in many conferences around the world over the same time frame, I’ve met hundreds of music teachers who are doing amazing things in their studio. In today’s article, I wanted to let you behind the scenes in my thinking process about creating the marketplace, how it aims to benefit music teachers and content creators and what I see for the future of the platform. So what’s the motivation behind putting this together? Just browse or search the site, add products to your cart, check out and we’ll deliver your goods instantly (if a download). This is your new one-stop-shop for all your music teaching resources including sheet music, camp programs, workshop ideas, games, lesson plans, incentive programs and much more. As many of you know, has just unveiled a brand new marketplace for music teachers – the TopMusicMarketplace.
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